In this subject we have analyze six cases that related to the strategic management. We utilizing what we had learn during lecture to analyze the cases like UMW Holdings case, Gloria Jean's Coffee, Robin Hood, KPJ Healthcare and The Problem Solver. The case study make me more clear about what we had studied for instance Porter's Five Forces, SWOT Analysis, Corporate Level Strategies and more. Besides, we knows a lot about the industry in Malaysia.
For example Gloria Jean's Coffee case. We need to analyze whether GJC should continue to expand their business in Malaysia or not. We utilizing Porter's 5 Forces to know more about the coffee shop industry in Malaysia. We analyze GJC competitors like Starbucks and Old Town that obviously very known by the Malaysian, supplier of coffee shop especially coffee beans and barista that surely very little in Malaysia, the hard difficulties in new entrants because of the big capital for starting up a coffee shop but coffee shop can make a high profitability if GJC can choose a strategic places to open the coffee shop and lastly Malaysia buyer that normally will not buy a coffee drink from coffee shop because the price is quiet expensive and they prefer made it by themselves more.
Our group decide that GJC should continue since they have their own suppliers, they should choose a strategic places like Kuala Lumpur and Shah Alam, make their own uniqueness that Starbucks does not offer, learn more about Malaysian buying behavior and we think that coffee shop will be a trend for Malaysian in the future.
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